Our journey through hospitality marketing as a tech provider shed light on the power of personalization and authentic engagement. LinkedIn's networking prowess and personalization were key for connection-building.

Keepin the far east aside, the path to digital transformation is fraught with challenges for the rest of Asia. Decades of makeshift solutions and patches have left a tangled legacy of systems that are difficult to overhaul. Many hotel management teams and staff remain wedded to old ways of working, hesitant to adapt to new technologies that could revolutionize their operations.

Conversational marketing—more than a buzzword, it's a paradigm shift towards human-centered, personalized buying experiences. Distinguished by its focus on real-time, one-to-one connections, conversational marketing transcends the constructs of traditional B2B sales funnels.

The emergence of hotel tech startups is not just a trend; it is shaping the future of hospitality. Through my lens as a hospitality tech marketer, I have had the opportunity to witness, first-hand, the innovations that are setting the stage for the next era of hotel operation and guest experience.

In today's fast-paced and ever-evolving business world, technology has become a key driver of success, especially in the hotel industry. It's all about leveraging the latest tech tools and innovations to reach your target audience and drive business growth.

Most marketing teams have some kind of data problem.

Either they don’t have enough data, they have too much of it, or most commonly, they don’t know what to do with it.

Budgeting. A nightmare for early venture marketers, or bootstrapped entrepreneurs and solopreneurs.

Early-stage startups that are concerned about establishing a customer base and seeking an adequate cash flow, tend to change their features, pricing, and brand positioning quickly.

Before we look into all the marketing channels SaaS companies can leverage for growth, it’s important to think about your high-level marketing strategy.

In the hospitality space, one might argue that you’re ceding ground to competitors if you haven’t yet incorporated an app into your guest journey. It is hard to confidently gauge the preference of the guests, whether they would prefer a quick QR scan or download an app for a full-fledged experience. Depending on what the various leading hotel tech apps are offering these days, the general trend seems to be gearing toward providing a mobile website alternative for those who do not wish to download yet another app.

Turns out, Gen Z is the first digitally native generation that views travel as an essential. To convert these new customers, companies have a number of options. Increasing online visibility across multiple OTAs, streamlining the booking process and offering customizable promotions to stand out from the competition are all must-haves.

With the rise in trust in alternative experiences and easier access to more campsites, more experiences, and more locations, all presented in an easier-to-use format that can be as simple as a few taps on a smartphone, it's easy to see why glamping is taking off.

Hotels are using technology to streamline their operations. From automated check-in and checkout to mobile apps that help with housekeeping, hospitality tech makes it easier for hotels to run smoothly. This can free up staff members to provide a better experience for guests and improve the overall efficiency of the hotel.