
Contactless in Korea, Cash in Germany, and UPI in India: How Payment Tech Defines Modern Lifestyles
Having lived in South Korea, visited home in India, and now living in Germany, I’ve seen these stark differences in payment preferences firsthand.
Aishwarya Selvan
11/11/20243 min read
While payment technologies may be invisible to some, they often highlight the underlying societal values, trust systems, and cultural norms of a region. Spend a week in Seoul, South Korea, and you may forget what physical cash looks like altogether. Take a trip to India, and the Unified Payments Interface (UPI) reigns supreme, redefining convenience for billions. Travel to Germany, however, and you might find yourself fumbling for Euro bills as “cash remains king.” These contrasts are not just quirky regional differences; they are windows into how technology and trust shape lives globally.
Having lived in South Korea, visited home in India, and now living in Germany, I’ve seen these stark differences in payment preferences firsthand. Let’s unravel what makes each country’s approach to payment tech unique and what it tells us about the societies they serve.
South Korea — A Contactless Wonderland
Step into a South Korean café, grocery store, or even a traditional street market, and you’ll notice one thing immediately — cash is almost obsolete. South Korea is a pioneer of contactless transactions, with payment apps like KakaoPay, Naver Pay, and Samsung Pay dominating everyday purchases.
A Culture of Efficiency
South Koreans place a high premium on speed and efficiency in daily life, and contactless payments align perfectly with this cultural value. Whether buying a quick street snack or paying for high-speed train tickets, the frictionless nature of card taps or mobile scans has become second nature.
Trust in Digital Infrastructure
South Korea’s reliance on contactless payments is rooted in its strong digital infrastructure. The country boasts some of the fastest internet speeds and highest smartphone usage rates globally. The government’s strict regulation and protection of consumer data have instilled trust in the technology, making people less wary of potential fraud.
The COVID-19 Effect
The pandemic only accelerated South Korea’s move toward a cashless society. Contactless payments skyrocketed during this period, driven by hygiene-conscious consumers and businesses. A cash transaction in South Korea feels almost out of place and unnecessarily inconvenient in its hyper-digitized landscape.
India — The UPI Revolution
India, on the other hand, presents an entirely different but equally innovative payment story. Unified Payments Interface (UPI), India’s homegrown real-time payment technology, has democratized digital payment access across urban and rural demographics.
Financial Inclusion at Its Core
The genius of UPI lies not only in its functionality but in its accessibility. With apps like Google Pay, PhonePe, and Paytm, even small-scale vendors in rural India can now accept instant digital payments. The relatively low barriers to entry — requiring only a smartphone and a linked bank account — have empowered previously unbanked populations to participate in the digital economy.
Trust Through Familiarity and Education
Although India has historically favored cash due to its familiarity and tangibility, UPI adoption has soared thanks to government initiatives and financial education programs. Campaigns introducing the convenience and security of digital transactions have fostered trust in a system once seen as abstract or unreliable.
Mobile-First Economy
India’s love affair with UPI is also fueled by its mobile-first ecosystem. With over a billion mobile subscribers, UPI has transformed how Indians think about money, making digital the default for everything from paying for taxi rides to splitting restaurant bills.
Germany — Where Cash Remains King
Germany, often lauded as a tech-forward and industrial powerhouse, seems to follow a different rhythm when it comes to payments. Though digital adoption is increasing, cash is still the preferred mode of payment for many Germans.
A Matter of Trust
Germans exhibit a cautious approach towards technology, particularly financial technology. Concerns about data privacy and surveillance have slowed the adoption of digital payment systems. Cash, in contrast, offers a tangible, foolproof sense of security.
Cultural Roots in Conservatism
Germany’s preference for cash is deeply cultural. Many consider using physical money a disciplined and responsible way to manage finances. The practice of sticking to cash mirrors a broader cultural ethos of fiscal responsibility and risk aversion.
Infrastructure Lag
While urban hubs like Berlin or Munich may offer contactless payment options regularly, smaller towns and rural regions can still feel like digital deserts. The uneven pace of adoption across Germany starkly contrasts with South Korea’s seamless integration of payment technologies.
What Does This Say About Technology and Society?
The payment preferences in Korea, India, and Germany mirror their unique social, economic, and technological landscapes.
Trust Is Key
South Korea’s reliance on contactless payments stems from a deep trust in technology, whereas Germany’s cash-first culture highlights its skepticism. India sits in the middle, showcasing a growing trust driven by familiarity and government-backed education.
Cultural Significance
Payment methods reveal underlying cultural philosophies. For Korea, it’s about efficiency and progress. For India, it’s accessibility and inclusion. For Germany, it’s responsibility and caution.
Infrastructure Shapes Behavior
While cultural norms play a role, the availability of infrastructure — be it fast internet, smartphone penetration, or POS devices — determines how quickly a society can shift to digital payments.
Where Is Payment Tech Headed?
Global trends suggest that the days of solely cash-based societies are limited. However, there’s no “one-size-fits-all” solution. Countries will likely continue to balance innovation with cultural and historical preferences. But as younger, tech-savvy generations grow, the demand for digital-first solutions will only intensify.
Let's Grow Together
Showcasing my journey in marketing and startups.
Get in Touch
© 2025. All rights reserved.