What I’ve Done

I've had the pleasure of merging creativity with strategy in the world of copywriting, where my words have found a home across various platforms. I started the journey in an editorial role for a prominent global e-commerce marketplace.

My passion for storytelling has led me to collaborate with innovative startups in the B2B SaaS space, particularly those serving the vibrant hospitality industry. From creating compelling web content that captures the essence of brand identity to designing email campaigns that tell a story.

Partnering with hotel chains like Marriott, Hilton, Taj, Hyatt, and Leela Palace, the initiatives that go beyond mere transactions—creating experiences that resonate and last. Through meticulously planned events and community-building activities, these strategic partnerships blossomed into meaningful collaborations.

The world of hospitality is constantly evolving, and being part of launching tech-savvy startups in this space has been a highlight of my career. Tackling both the online and offline worlds, I've developed and executed marketing strategies, capturing the attention of hoteliers and travelers alike. From digital campaigns that grab eyeballs to offline interactions that leave a lasting impression, my goal has always been to launch these startups into the spotlight.